Paid Media Specialist

About the Company

South Africa’s largest marketing data generation and distribution group, with 16+ years of experience and over 600,000 leads delivered monthly across the continent. The team leverages smart data and advanced technology to connect brands to customers with precision and performance at the centre.

Job Overview

We’re hiring a Paid Media Specialist to join our Digital team in Johannesburg. This is a high-impact role focused on delivering measurable results through paid media strategy, execution, and optimisation across Google, Meta, TikTok and other digital platforms.

You'll be part of a high-performance team and work across both internal brand campaigns and external client accounts, with the opportunity to scale results and innovate across a R1m+ monthly media budget.

Duties and Responsibilities

• Plan, launch and manage advanced paid campaigns across Google, Meta, TikTok and more
• Build full-funnel campaign strategies aligned to business goals
• Execute structured testing across platforms, audiences and formats
• Analyse campaign performance and drive ROAS, CPA, and ROI improvements
• Create clear, actionable reports and present insights to stakeholders
• Collaborate with data, creative, CRM and sales teams to align campaigns
• Manage campaign tracking via GTM, Meta CAPI and third-party CRM tools
• Uphold high governance and platform compliance standards

Minimum Requirements

• 5+ years’ experience running paid media campaigns
• Must have hands-on Google Ads and Meta campaign experience
• Familiarity with TikTok Ads (advantageous)
• Experience using GTM, Meta CAPI and attribution APIs
• Understanding of CRM and lead management tools (e.g. HighLevel, LeadByte)
• Strong analytical skills and commercial thinking
• Excellent communication and reporting ability

How to Apply?

If you’re excited by data-driven performance marketing, thrive in high-output environments and want full ownership of campaigns that directly drive measurable growth, we’d love to hear from you.

Send your CV to natasha@skillzpage.com with the subject line: “Paid Media Specialist”. You’re also welcome to reach out directly to discuss how this opportunity aligns with your experience and career goals.

(If you don’t hear from us within 2 weeks, please consider your application unsuccessful.)