SMS Marketing Strategist

About the Company

This organisation is a market leader in performance marketing and large-scale lead generation across financial services, telecommunications, insurance, debt and automotive sectors. They have built and optimised high-performing digital channels over nearly two decades, connecting millions of consumers with trusted service-providers locally and across Africa.

The SMS channel plays a critical role in driving high-volume customer acquisition across core products in Credit, Debt, Phones, Insurance and Financial Services.

Job Overview

As SMS Marketing Strategist you will take full operational ownership of the SMS outreach engine. This is a hands-on performance role managing the full campaign lifecycle — from data segmentation, message creation, campaign setup and delivery, through to monitoring, optimisation and reporting.

This is an opportunity for someone who thrives in a fast-paced, data-driven environment where daily results directly influence revenue, lead quality and business performance.

Duties and Responsibilities

Channel Ownership & Campaign Execution

• Manage end-to-end delivery of daily SMS campaigns across all core verticals
• Ensure accurate campaign setup, testing, scheduling and delivery
• Write and optimise SMS messaging to increase CTR and response rates
• Monitor campaigns in real time and make immediate adjustments
• Troubleshoot delivery failures, low responses or system issues
• Work closely with internal teams to stay aligned on targets, budgets and delivery commitments

Data Management, Segmentation & Optimisation

• Work with large datasets via Excel, SQL, EasyMorph or CRM exports
• Plan daily and weekly send strategies based on predicted performance
• Maintain strong data hygiene and compliance
• Implement rotation strategies to reduce data fatigue
• Analyse performance trends and improve segmentation logic continuously
• Support long-term data growth and enrichment strategies

Performance Monitoring & Insights

• Track and optimise key metrics including CPL, response rates and lead-delivery accuracy
• Deliver daily, weekly and monthly reporting with analytical insights
• Build cost-models and financial performance projections for the SMS channel
• Maintain strong lead-quality standards across all campaigns

Minimum Requirements

• 3+ years’ experience in SMS marketing, digital performance marketing, or campaign management
• Strong analytical skills with advanced Excel capabilities (lookups, pivots, formulas)
• Experience with SQL, EasyMorph or similar data-analytics tools is beneficial
• Understanding of performance funnels and CPL optimisation
• Excellent communication and stakeholder-management skills
• Ability to own and prioritise multiple campaigns under pressure
• Creative thinking for messaging optimisation and A/B testing

What Success Looks Like?

• Meeting daily lead-volume targets per vertical
• Continual improvements in CPL and response-rate efficiency
• High lead-quality aligned to client requirements
• Stable campaign delivery and reduced downtime
• Clean, accurate data segmentation and reporting

How The Role Impacts Business?

The SMS channel is a mission-critical lead-generation engine for the organisation. Your ability to optimise delivery and drive strong response-rates will directly impact:

• Daily lead production
• Revenue and profitability across multiple business units
• Cost efficiency and return on digital spend
• Client satisfaction and lead quality
• Long-term performance and operational stability

How to Apply?

If you are excited by performance marketing, thrive in high-output environments and want full ownership of a channel that moves the business forward daily — we’d love to hear from you.

Send your CV to charne@skillzpage.com with the subject line: “SMS Marketing Strategist" or reach out directly to discuss how this opportunity aligns with your experience and career goals.  

(If you don’t hear from us within 2 weeks, please consider your application unsuccessful.)