Data Analyst

About the Company

This organisation is a market leader in performance marketing and large-scale lead generation across financial services, telecommunications, insurance, debt and automotive sectors. They have built and optimised high-performing digital channels over nearly two decades, connecting millions of consumers with trusted service-providers locally and across Africa.

The SMS channel plays a critical role in driving high-volume customer acquisition across core products in Credit, Debt, Phones, Insurance and Financial Services.

Job Overview

As the SMS Campaign Data Analyst,  you will be responsible for the data preparation, segmentation, and operational execution of high-volume SMS campaigns across multiple business verticals. This is a hands-on, analytics-driven role focused on turning large datasets into clean, accurate campaign files that support consistent lead delivery and strong performance outcomes.

You will work closely with the Operations Manager and internal stakeholders to ensure campaigns are executed correctly, performance is monitored daily, and reporting delivers clear insights to improve lead quality, CPL, and overall channel efficiency.

This opportunity is ideal for someone who thrives in a fast-paced, performance-driven environment, where accurate data handling and strong analytical thinking directly influence revenue, lead delivery, and business performance.

Duties and Responsibilities

Campaign Data Preperation and Execution

• Prepare and process daily SMS campaign files across all core verticals (Credit, Debt, Insurance, Phones, Financial Services)
• Extract, clean, format, and validate campaign datasets prior to deployment
• Ensure accurate campaign setup, testing, scheduling, and execution within the SMS platform
• Monitor delivery in real time and implement immediate adjustments when required
• Troubleshoot campaign delivery issues, segmentation errors, or data-related failures
• Collaborate with internal teams to align campaign execution to lead targets, budgets, and delivery requirements

Data Segmentation, Hygiene & Optimisation

• Work with large datasets using advanced Excel, SQL, EasyMorph, CRM exports, and internal data tools
• Build and refine segmentation logic to ensure high lead relevance and improved conversion outcomes
• Maintain strict data hygiene, compliance standards, and accurate record handling
• Implement rotation and suppression strategies to reduce data fatigue and ensure sustainable channel performance
• Identify performance patterns and continuously optimise datasets to improve response rates and CPL efficiency
• Support longer-term enrichment strategies to strengthen dataset quality and lead delivery accuracy

Performance Reporting & Analytical Insights

• Track and analyse key channel metrics such as CPL, response rates, lead volume, and lead-delivery accuracy
• Deliver accurate daily, weekly, and monthly reporting with actionable insights and trends
• Build cost models and performance projections to support channel forecasting and operational planning
• Maintain strong lead quality standards and ensure reporting supports ongoing campaign improvements

Minimum Requirements

• 3+ years’ experience in a Data Analyst, Campaign Analyst, CRM Analyst, Marketing Ops, or campaign execution role
• Strong analytical ability with advanced Excel skills (pivots, lookups, formulas, large dataset handling)
• Experience using SQL, EasyMorph, or similar tools for data processing and automation (highly beneficial)
• Solid understanding of lead generation and performance metrics (CPL, response rate, conversion funnels)
• Excellent attention to detail and ability to deliver accurate outputs under time pressure
• Strong communication and stakeholder-management skills
• Ability to manage multiple campaign deliverables simultaneously and prioritise effectively

What Success Looks Like?

• Accurate preparation and execution of daily campaign files with minimal errors
• Consistent achievement of daily lead volume targets per vertical
• Continuous improvement in CPL efficiency and campaign response rates through data optimisation
• Clean, structured segmentation logic that improves lead quality and reduces fatigue
• Reliable, accurate reporting that supports channel decisions and performance improvements
• Stable campaign delivery with reduced downtime and fewer delivery failures

How The Role Impacts Business?

The SMS channel is a mission-critical lead generation engine for the organisation. Your ability to prepare clean datasets, optimise segmentation logic, and maintain accurate reporting will directly influence:

• Daily lead production volumes across multiple product verticals
• Revenue and profitability across key business units
• Cost efficiency and return on digital spend
• Lead quality, compliance, and client satisfaction
• Long-term channel performance stability and operational reliability

How to Apply?

If you are excited by performance marketing, thrive in high-output environments and want full ownership of a channel that moves the business forward daily — we’d love to hear from you.

Send your CV to charne@skillzpage.com with the subject line: “SMS Campaign Data Analyst," or reach out directly to discuss how this opportunity aligns with your experience and career goals.  

(If you don’t hear from us within 2 weeks, please consider your application unsuccessful.)