| Location: |
Fully Remote - South Africa
|
| Industry: |
Consumer Technology and AI Products |
| Level: |
Expert Level (Social-First, Hands-On, Not Paid Media) |
| Salary: |
Market related, open and negotiable for the right person, with performance-linked upside and potential equity participation
|
| Benefits: |
Fully remote / Performance incentives tied to measurable growth / Long-term upside and potential equity for exceptional performers / Real ownership of the growth function from day one
|
About the Company
This opportunity is with a fast-moving consumer technology business building a portfolio of AI-powered consumer products for a global audience. The business is well funded, has a strong runway, and is led by a founder with a genuine track record of building businesses from nothing into major successes.
The products sit right at the cutting edge of artificial intelligence, genuinely new categories that have never existed before. The engineering and product capability is already world class and the core technology is built and proven. The products are best in breed, with no real comparable in the market. What is missing is the person who can take them to the world and make them spread.
This is a small, elite team with the ambition to build something significant with very few people, fast. If you are genuinely excited by AI, want to work at the front of where it is heading, and want to be part of something big rather than just another job, this is that opportunity.
Job Overview
We are looking for someone who just gets the internet, who knows in their gut how to make something take off, get shared and get talked about. This is a hands-on role for someone who gets into the trenches and does the work themselves, not someone who manages it from a distance.
The real game here is organic. It is Reddit, X, Instagram and the rest, and knowing in your bones how content actually travels, gets discovered and gets shared on each one. You know the difference between a post that dies in the feed and one that takes off, because you have made the ones that take off.
No degree required, no polished CV, no corporate ladder, we genuinely do not care. Talent, instinct and proof are the only currency here.
Duties and Responsibilities
Content and Virality (the core of the role)
- Personally create content that travels: posts, threads, short-form video, hooks and copy that get noticed, shared and talked about.
- Understand the mechanics and algorithms of each platform, especially Reddit, X and Instagram, and use that understanding to engineer organic reach.
- Spot and ride emerging trends, formats and opportunities early, before they become widely contested.
- Apply a real understanding of consumer psychology to hook attention, hold it, and convert interest into action.
Organic Audience and Community Growth
- Build and grow the products' presence and communities across the major social platforms, from the ground up.
- Turn attention into engaged, returning users, and build the momentum and word of mouth that drives referral and sharing.
- Work closely with the founders, product and engineering teams to make the products themselves more engaging and more shareable.
Engagement and Retention
- Understand how to attract users and, just as importantly, how to keep them coming back and bringing others with them.
- Use the products' built-in viral and engagement mechanics to grow an active, loyal user base.
Testing and Iteration
- Constantly test content ideas, hooks, formats and angles, doubling down on what works and dropping what does not.
- Study internet culture, competitors and what is performing across platforms, every single day.
- Move quickly, try things and learn fast, without waiting for endless meetings or sign-off.
Supporting Paid Activity (secondary)
- Manage a small companion budget across channels such as Google or Meta where it supports the organic effort. This is a minor, supporting part of the role, not its purpose.
You're a match made in heaven if you:
- Have made things go viral and can prove it, threads that blew up, posts that popped off, a following you built from zero.
- Have built your own real following on any of these platforms, the bigger the better (think six figures, hundreds of thousands of followers or views), though any seriously self-built, engaged audience will get our attention if you grew it yourself.
- Know your way around the full spread of platforms, not just Google and Meta, Reddit, TikTok, Instagram, YouTube, Snapchat, X, Facebook, Discord, LinkedIn and Pinterest, with real hands-on experience across most of them, not just one or two.
- Live on Reddit, X and Instagram and actually get how each one works, the algorithms, the hooks, the formats, the culture.
- Get the hook, you know how to stop the scroll, bait the click, and convert attention into action, because you have done it, not read about it.
- Know in your bones why some content rips and other content sinks.
- Have built and grown your own audience, page, community or side hustle, just because you could.
- Move fast, test everything, and back yourself to figure it out without a meeting about the meeting.
- Are genuinely buzzing about AI and want to be at the front of it, not watching from the sidelines.
- Bring big energy, low ego and high ownership, you make it happen and you own the result.
Sorry, you're not the one if you:
- Pitch yourself as a paid media or performance marketing person, this is not that role.
- Lead with “I manage six-figure ad budgets”
- Live in CPA, CPC and ROAS reports and call that growth.
- See running Google and Meta campaigns as the main event rather than a small companion to the real, organic work.
- Need a big team, a big budget and a month of meetings before anything ships.
- Think “growth” means impressions, brand awareness and a tidy slide deck.
- Have never really posted anything yourself and do not actually use the platforms.
- Get your strategy from a textbook instead of from living on the internet.
Extra points in your favour
- Experience growing audiences in social gaming, dating apps or social apps, where engagement and virality are everything. (Strong fit. Casino and pure paid-acquisition backgrounds are not what we are after.)
- A genuine interest in and understanding of AI products.
- A track record of running your own side hustle, community, meme page or creator brand.
- Experience working remotely with a founder-led international team.
How to Apply?
This is a rare chance to join a small, elite team at the cutting edge of AI, work directly with a founder who has built major successes before, and share meaningfully in what gets built through equity from the outset. The products are exceptional. The right person will know exactly how to get them in front of the world.
We are far more interested in what you have made than in your CV.
When you get in touch, show us the evidence: send us examples of viral posts or threads you have created, or the following you have built yourself, tell us which platforms, and explain how you made them travel.
Send your CV and examples to charne@skillzpage.com, and tell us about something you have made go viral and how you did it.
(If you don’t hear from us within 2 weeks, please consider your application unsuccessful.)